HALLIDAY WACHS | JOINT LIGHT TACTICAL VEHICLE

Halliday Wachs (now Halliday LLC) is an engineering firm with its roots in race car development. When the United States military initiated the program to replace the Humvee with the Joint Light Tactical Vehicle, (JLTV), Halliday Wachs capitalized on their formula race car engineering expertise in protecting drivers. In addition to meeting the standards set for the JLTV, Halliday Wachs’ DMACS technology is founded in protecting occupants from Improvised Explosive Devices (IEDs). My role was to provide aesthetic direction to the mechanical engineering team while incorporating their unique system. Additionally, I was utilized to create their brand logotype, iconography, signature, and collateral.

ClientHalliday WachsServicesConceptualization, Brand Development, Graphic Design, Website Design & DevelopmentYear2010

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