MIDMARK VET PRO
Midmark was looking to expand their offering in the veterinary care market and wanted to launch an industry changing mobile dental delivery cart. The project included end-user research, conceptualization, validation research, prototype, CAD modeling, and support through engineering and production. The VetPro 5000 helped solidify Midmark as the market leader in the veterinary space.
ClientMidmark ServicesResearch, Strategy, Conceptualization, CAD, RenderingYear2010
RESEARCH
End-user observation and interviews were conducted at veterinary facilities. Insights into existing products, veterinarian work habits, and daily challenges emerged.
BREADBOARD MODELS
Breadboard models were created to quickly identify the concept platforms that best suited the variety of operating procedures. These models were then taken back to the veterinary facilities to obtain user feedback.
CONCEPTUALIZATION
Concepts centered around the leading breadboard platform. Concept variation explored feature vs. cost tradeoffs, up-front tooling costs vs. increased part costs, and interaction points.
FINAL DIRECTION
Features: hand piece cord management, maneuverable head positioning to accommodate multiple procedure styles, 360° handle molded into the top cover, sound reduction enclosure, and an oil-less compressor.
